Why are analytics important for a community?

Analytics, such as Google Analytics, enable community leaders to collect, analyze, and act on data they receive about how people are connecting to their website. Data is easily collected and represented in many different ways. A community leader can see which pages are being read by whom, from where, and through which browser or media. As well as enabling community leader to observe which content is popular it helps them to know who to reach out to and provides information for making decisions about which tools to use for which members of the community.